BlackBerry confirmed on Wednesday that its BBM messenger service would come to Android and iOS this weekend. The Android version will come on Saturday, while the iOS version hits the App Store on Sunday.
BBM was previously exclusive to BlackBerry users, and is much loved by the BlackBerry faithful. But with this move, BlackBerry is looking to take over the likes of WhatsApp, which has garnered more than 300 million users.
“BBM is a very engaging messaging service that is simple to use, easy to personalize and has an immediacy that is necessary for mobile communications,” said Andrew Bocking, Executive Vice President for BBM at BlackBerry.
BlackBerry highlighted the following features of BBM inside the release:
BBM Chat – Enjoy real, immediate conversations with friends on Android, iPhone and BlackBerry smartphones. Not only does BBM let you know that your message has been delivered and read, it also shows you that your friend is responding to the message.
More than chat – With BBM you can share files on your phone such as photos and voice notes, all in an instant.
Keep your group in the loop – Multi-person chats are a great way to invite contacts to chat together. BBM Groups lets you invite up to 30 friends to chat together, and go a step further than multi-chat by sharing photos and schedules. And, with Broadcast Message, you can send a message out to all your BBM contacts at once.
Post Updates and stay in the know – BBM lets you post a personal message, profile picture and your current status, and lets your contacts know instantly in Updates.
Your unique PIN – Every BBM user has a unique PIN that maintains your privacy, so you don’t have to give out your phone number or email address to a new or casual contact.
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