Google’s next mobile operating system 4.4 is going to be called Android KitKat. The news however came as a surprise as the firm had previously indicated version 4.4 of the OS would be called Key Lime Pie. However, Google stated that it had come up with the idea and that neither of the companies were paying the other.
The decision to brand the O.S software with the name of Nestle’s chocolate bar is likely to be seen as a marketing coup for the Swiss food and beverage maker. “This is not a money-changing-hands kind of deal,” said John Lagerling, director of Android global partnerships.Instead, he said, the idea was to do something “fun and unexpected”.
The latest Andriod KitKat will appear on 50 million KitKat wrappers around the globe in the coming weeks, the digital giant and Hershey, the candy brand’s parent, revealed today. The companies has apparently forged a no-cash, publicity-focused agreement for the co-branding effort, according to multiple reports.
The new development surprised many in the tech space, which were expecting Google’s next mobile OS to be called Key Lime Pie. The Mountain View, California based company has customarily given Android iterations sweets-minded names, such as Cupcake in 2009.
“We are proud and excited to have one of the world’s leading mobile innovators pair up with one of America’s favorite chocolate brands,” Jennifer Podhajsky, vp of U.S. chocolate for Hershey, said in a statement. “Google’s choice to name their next Android platform release Kit Kat brings together two well-known icons from pop culture and technology and gives the classic jingle of ‘Gimme a Break’ a whole new meaning in the tech world.”
In addition to the chocolaty name, Hershey and Google are offering consumers the chance to win 1,000 Nexus 7 tablets, 150,000 Google Play credits worth $5 apiece and 20,000 coupons for eight-ounce bags of Kit Kat Minis. Starting Friday and running through Jan. 31, 2014, the giveaways will be advertised on Kit Kat packaging.
This kind of a co-branding arrangement appears to be the first of its kind in terms of blending software and a consumer-packaged item.