With Google as its new owner, Motorola revealed The Moto X on August 1. This also happens to be the first phone that Motorola has built under the ownership of Google. (Google purchased Motorola for $12.5 billion last year, but runs Motorola as a separate hardware company.)
The Moto X specs include a 4.7-inch AMOLED screen, version 4.2.2 of the Android operating system, a dual-core main processor (1.7GHz), and 2GB of RAM. It is nearly as slim as the iPhone5, and the 4.7-inch screen is comparable to those found in Android phones. Moto X phone terms itself as a highly customizable phone and is marketing itself on the ultimate “Google experience.”
While Motorola launched a few phones last year even after the acquisition, those were designed while Motorola was still independent. The latest Moto X is the first phone that “gives you some indication of how Google is thinking of hardware,” Dennis Woodside, head of Google’s Motorola division said in an interview.
The most distinguishing factor for Moto X is the voice control feature. The Moto X can work on a permanent listening mode, able to serve up directions, allow weather forecasts, dial a number in response to a spoken command, seek trivia answers or set the alarm without ever touching the phone.
The company plans to offer 18 different back covers ranging in colour from “spearmint” to “cabernet,” a choice of black or white fronts and seven different metallic accents for details like the volume button. So that makes 252 style variations of the phone. With Moto X, Google and Motorola are giving consumers more control. You can choose everything from the colour of the power button to the personalized message on the back cover.
Another reason why the Moto X is in news is because it is the first smartphone to be assembled in the US considering that majority of phones are assembled in Asia.
Google is the first to commercialise the self-driving car,” said Motorola chief executive Dennis Woodside, in a reference to the vehicles Google’s laboratories have been developing. “This is the first self-driving phone.”
Google is selling the Moto phone on the concept of customisation. It also comes across that new owners will be able to choose front and back case colours and order their names or a short message engraved into the body of the phone, via an online service called Moto Maker.
The Moto X, which runs on the Android operating system, is expected to retail at around $200 (£130). It is rumoured that Motorola could be launching a low-priced version of the handset this year. The report suggests that the affordable variant of the Moto X would compete against the other entry-level smartphones like Nokia Lumia 520.
So what do you think of the latest innovation from Google with Moto X??
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