Nokia is clearly working on the differentiation strategy by constantly working and upgrading the Lumia series. From the Lumia 1020, 625, 620, the 520 series and most popular 920- the company is looking to continuously grow. In the 2013 second quarter, Nokia sold 7.4 million handsets. This is a record over the previous sales of 5.6 million during the first quarter. Stephen Elop, Nokia’s Chief Executive stated he only sees more positive increases coming in the third quarter.
Adding another smartphone to the Lumia series is the Nokia Lumia 925; the successor to the Nokia Lumia 920 that it recently launched. Android has been eating a major chunk of the market share and Windows Phone, while still a distant place player, has managed to functionally cement itself as a player in the smart phone market.
Nokia Lumia 925, coming in as a successor to the Nokia Lumia 920 smart phone has definitely risen above the issues that were present in the Lumia 920 smart phone. We think Lumia 925 solved the biggest challenge that was present in the Lumia 920 – the bulk. The smart phone at 139 grams, the slim Lumia 925 is much lighter than the 189 gram Lumia 920.
The phone is available in three colours, White, Black and Grey, unlike the 920 which was also offered in Red and Yellow variants.
When you see the pictures you will observe that the phone retains the almost rectangular design of the other Lumia phones but gets rid of the polycarbonate. But instead, the phone shows a sturdy aluminium frame with brushed finish; a first from Nokia Lumia series.
As with other phones, Nokia has placed the power and volume keys on the right hand side of the handset and a 3.5mm headphone jack, a microUSB port and a Sim tray on its top. The phone comes with a dedicated shutter button to activate the camera.
The Nokia Lumia 925 sports a 4.5-inch AMOLED ClearBlack, PureMotion HD+ display with a resolution of 768×1280 pixels and Gorilla Glass 2. While, the pixel density on the phone’s display lacks the likes of 1080p displays of the HTC One and the Galaxy S4, you won’t really notice it while using the phone’s user interface.
Nokia Lumia 925 has a PureView 8.7-megapixel camera with optical image stabilisation, dual-LED flash, Carl Zeiss optics and 1080p HD video into the sleek Lumia 925. A sixth glass lens layer that accompanies the five plastic ones sets the handset’s camera apart from that of the Lumia 920, as does its ISO capability of 1,200. Nokia is promoting the phone for its amazing picture quality. Whats driving the phone is the ” Amazing pictures @ low light” proposition by Nokia.
The Lumia 925 is powered by a 1.5GHz dual-core Snapdragon S4 processor with 1GB RAM and Adreno 225 Graphics chip. There is 16GB of internal storage, which unfortunately, is not expandable.
Visuals on the handset are rich, vibrant and sharp thanks to Nokia’s PureMotion HD+ and ClearBlack technologies. The phone is quite durable too, with its Corning Gorilla Glass 2 protection.
The image quality on Nokia’s newbie Lumia 925 will give photography enthusiasts everything they could desire – from clarity, sharpness, depth of colour and vivid contrasts to dynamic ranges and low-light performance, it’s all there on the smartphone.
Nokia takes mobile photography a notch higher with its new Smart Camera app. The Pro Camera app from the Lumia 1020 can now be found on the Lumia 925.
Overall Nokia Lumia 925 has an attractive form factor, offers a stunning display and takes great pictures in low-light conditions. It offers a great smartphone experience. At Rs. 33,499, we feel that Nokia has priced the phone sensibly though it faces stiff competition from other phones of its price. If you are a camera freak and expect more then you might want to check the Nokia Lumia 1020 once before you make the choice.