The emergence of e-commerce websites has disrupted the traditional model of businesses where brands employ big retailers and distributers to sell their products. With millions of people using the internet to look for products and services, online retailing is one of the surest ways to sell products.
The easy availability of internet even in smaller towns and cities has made sales only via online method profitable for major brands across the country. Catching into this trend, OnePlus is sticking to their tested online sales strategy. Using this strategy, OnePlus has been successful in roping in new customers to their products.
While rival smartphone brands like Xiaomi and LeEco are moving their focus towards brick-and-mortar stores, OnePlus has gone against this popular trend and stuck to its online-only sales strategy for India. With the launch of OnePlus 3T, an improved version of the earlier OnePlus 3, the company plans to meet India’s demand for the smartphone locally. This decision of the company mainly stems from the high production costs incurred during its partnership with Foxconn in 2015 – the OnePlus X.
Keeping in mind consumer feedbacks the company received from its OnePlus X series, it has moved on from lower tier devices to premium priced ones. Now, a major chunk of the brand’s devices is priced above INR 27,999. This calculated move by the company has been possible mainly due to its online activities. It is through various e-commerce sites that the company has been able to gauge the demands of the consumers.
As of October, the share of OnePlus’s mobile phones in India has jumped to 18.7%; a drastic move upward from a mere 2.7% in June. Today, the company is second only to Samsung in the smartphone market. Steering away from investing in technology start-ups popularly adopted by rivals such as Xiaomi and Micromax, OnePlus aims move towards partnership with apps for integration at a local level.
Now, more than ever, companies are increasingly opting for the online mode to sell their products. The main advantage that online sales have over offline businesses is the cost factor. Unlike offline businesses, online sales require lower set-up and running costs. The money saved from such a step can help a company better by further developing their e-commerce website and product range.
Another advantage of online sales is that the business can be operated from anywhere in the world. E-commerce websites are not restricted by geographical boundaries that are commonly seen with the typical brick-and-mortar stores. With online sales, business aspects such as demands and supply of popular products can be determined easily. Thus, ensuring that the profitable products are always in stock. Additionally, potential customers can have access to a brand’s products all day long, thus, maximizing sales and profits. Sales initiatives such as special offers and discounts on certain dates can further maximize sales.
The product descriptions and customer service information made available on the various e-commerce websites, OnePlus has further fuelled its sales by a huge margin by providing added convenience for potential customers.
As compared to offline sales, e-commerce websites are extremely measurable and trackable. Major companies are increasingly employing SEO (search Engine Optimization) tactic to increase their page rankings in search engines. In the current scenario where more than 80% of the population glued to the internet for purchasing purposes, a strong online presence is vital in keeping up with the competition.